GIFT CARDS ARE the number-one gift during the holidays. But gift cards are a great
option all year. In fact, research shows that 45
per cent of adult customers buy and use gift
cards. They’re purchased not only for gift giving, but also as a prepaid payment solution.
Gift cards offer shop owners an excellent
way to increase customer loyalty, enhance
brand awareness and boost sales. Here are
some smart ways to make the most of gift
cards in your business:
• Give your customers a $10 gift card for
any purchase over $100.
• Use gift cards as a promotional tool to
drive traffic to your store.
• Offer gift cards as an instant giveaway
• Use gift cards to make amends with
unhappy customers—and turn them into fans.
Costco members currently using Elavon’s
credit-card processing service can set up an electronic gift card program by contacting Elavon.
The Elavon Electronic Gift Card Program
offers a complete payment solution for businesses, with exclusive rates for members.
“Businesses of all kinds are finding that
gift cards have become a popular form of pay-
A suite of services
COSTCO OFFERS A COMPLETE range of
services to help you save money at home
and in your business. Here’s a look.
Auto* and home insurance. Offered
through Inova Insurance Brokers, this service
enables members to match individual insurance needs with the right provider—at the
Car rentals. Choose your next rental
from Avis and Budget and enjoy exclusive
member savings. Setting up a rental is easy
online at Costco.ca.
Cheque printing. This program offers a
complete and secure cheque-printing service
for small businesses—cheques, envelopes,
stamps and deposit supplies—at very competitive member pricing.
Costco Auto Program. This program
offers great savings on cars—and much
more. Visit www.costcoauto.ca periodically
for information on limited-time offers on an
array of motor vehicles, including boats.
Credit-card processing. Elavon’s credit-card processing program offers exclusive
member rates and payment processing
options to help small businesses easily and
safely accept credit-card payments.
Express courier shipping. You can use
this simple Web-based tool to compare rates
and send a letter or a package across
Canada, the U.S. or internationally. Through
Ship Time, you save on every shipment and
have access to the most trusted carriers.
Life and health insurance plans. Find
flexible and affordable coverage that protects
you, your family and your business. Choose
from a variety of affordable term life and health
insurance (with optional dental) plans through
Manulife Financial that are based on the level
of protection that best suits your needs.
Payroll services. Outsourcing payroll
services can be a smart move for many small
businesses. This program makes it affordable, easy and safe.
Portable storage.* When you need
more space to temporarily store your possessions, Cubeit can help. They deliver a container to your location, you fill it at your
convenience and they can move it and/or
store it for you for as long as you need.
Real estate. To help you navigate the
complex process of buying a new home,
Costco offers a full-service real estate pro-
gram that covers every step of the transac-
tion. Members receive cash rebates and
savings for every completed buy or sell
transaction, legal closing or home inspection
service—also offered in the program.
Telecommunications.* Costco helps
make home phone service affordable through
a program offered by Primus. The residential
telecommunications program offers individual services to meet your needs: home phone
(traditional and digital), long-distance
options and unlimited Internet, all at exclusive pricing for Costco members. Members
can save even more by choosing a Primus
bundle including home phone, Internet and
Website builder. Thanks to a new comprehensive website-building service, offered
through dotCanada, setting up a profes-sional-quality website is easy and affordable.
Choose an easy “do-it-yourself” option or
have dotCanada build the entire site for you.
Costco members enjoy exclusive savings on these programs, and most offer
Executive members further incentives. For
more information on all these services, go to
Costco.ca and select “Services” at the top of
* Available in select markets.
ment for customers,” says Louis-Martin
Caron, who oversees the program for Costco.
“They’re easy to buy, easy to use, practical and
reloadable. And from the business owner’s
perspective, they can boost sales while serv-
ing as a great marketing tool.”
For more information, go to Costco.ca,
click on “Services” at the top and select “Credit
Card Processing,” or call 1-866-325-3281 and
quote promo code 83620.—Tim Talevich