The elder Steves begins a new series,
Best Of, with Avalon in April. The first
books—guides to Spain, Italy, Ireland,
and France—will be published through
July and suggest seven- to 12-day trips.
McClain says that whereas more tradi-
tional titles such as Rick Steves Italy “are
very dense, have a ton of information,
and are for people who want to study up
on Europe and plan the ultimate trip,”
the Best Of guides are aimed at readers “who maybe don’t have
the time to do that sort of planning.”
Avalon’s decision to offer condensed guides, McClain says,
reflects “the way people are traveling now.” Travelers are “more
spontaneous and spur-of-the-moment. Rather than planning
out an itinerary three months in advance, they’ll take the book
with them on the plane and figure out what they need to do
when they land.”
Also in the hit-the-highlights spirit, DK is relaunching its
Top 10 books, beginning with guides to London; Barcelona;
Paris; Rio de Janeiro; Washington, D.C.; New York City;
Iceland; San Francisco; Rome; and Berlin, all of which pubbed
in February, with more updates planned through 2018.
Travel publishing director Georgina Dee says DK’s revamp
includes a cleaner design, new photography, and new editorial
features, such as sections devoted to free and offbeat attractions.
The timing of the relaunch, she says, reflects an uptick in city
tourism as a result, in part, of the “boom in non-hotel accom-
modations like apartment rentals, and an increase in travelers
planning shorter trips to more and more destinations.”
Rutgers University Press, whose travel books typically focus
on the Garden State, has been expanding into the Empire State.
In May, the press is publishing The Brooklyn Experience: The
Ultimate Guide to Neighborhoods & Noshes, Culture & the Cutting
Edge by Ellen Freudenheim, a pioneer in Brooklyn guidebooks;
St. Martin’s published three editions of an earlier Freudenheim
title, Brooklyn!, beginning in 1991. The new title features a
foreword by Brooklyn Brewery cofounder Steve Hindy and
includes commentary and essays from the borough’s chefs, art-
ists, and entrepreneurs.
Lonely Planet’s new Blow Your Mind series launches this May
with 50-item guides to bars, beaches, and museums. “Blow
Your Mind titles are primarily for entertainment,” says
associate publisher Robin Barton, though they do contain
practical travel advice.
“The tone of the write-ups
is slightly tongue-in-
cheek and irreverent. We
didn’t shy away from
For instance, 50 Bars to
Blow Your Mind opens a
review of a Buenos Aires
bar with “Please, no, not another speakeasy!” The publisher
plans to expand the series in 2017, with books focusing on
festivals, places to stay, and natural wonders.
Below, we look at new offerings from the Lonely Planet
Kids imprint. ■
PUBLISHERS WEEKLY ■ FEBRUARY 15, 2016 30
Lonely Planet Kids, the children’s imprint established by the
venerable guidebook publisher in 2014, is debuting two travel
series this spring.
The first, launching in April, is a line of pop-up books on London,
New York, and Paris. These titles target children ages 5–8,
the imprint’s core age range and a demographic that responds
very well to interactivity. “After that age group, we lose them to
digital,” publisher Tim Cook says.
The second, City Trails, pubs in June and features the same
locales as the Pop-Up City series, but for an audience ages
8–12. The series aims to engage this older demographic with
illustrated routes that guide the reader through the book.
The imprint publishes books in four main categories—
activity, reference, high-interest nonfiction, and novelty/gift
books—and grew out of the success of the Not for Parents
series, which has been translated into more than 20 languages.
“That’s far more than any other Lonely Planet product, adult
or children’s,” Cook says. “That gave us the impetus to create
this imprint. Until that point [children’s books were] very much
under the adult brand.”
Titles in the children’s line may not be typical guides, but
they still draw on the institutional knowledge of the Lonely
Planet brand. “In creating these books we call on the
expertise of nearly 20 destination editors,” Cook says, “and
under them are hundreds of expert travel writers.”
LP Kids published seven titles in 2015 and is growing quickly,
with 17 titles coming out in 2016 and 24 slated for 2017; the
ultimate goal, Cook says, is 40 titles a year. —ANISSE GROSS
IT’S A SMALL