Sometimes, Impulse pairs exclusively with a media
partner for a cover reveal; for other books, it conducts
a reveal across social media channels and on its website.
The imprint recently revealed the cover of debut new-adult author Laura Brown’s Signs of Attraction (June) on
the Avon Romance Facebook page, which has more
than 385,000 likes, and on the Avon Romance website.
The benefits to publishers of taking on self-published
authors seem clear. But why would a self-published
author, particularly one who’s found readers on his or
her own, want to foray into traditional publishing?
Angela James, editorial director of Carina, Harlequin’s
digital-first imprint, says many self-published
authors find the ancillary tasks associated with self-publishing,
such as marketing, laborious. “They’d like to write and let
somebody else handle the business things.”
Other authors hope to see their books in print—an option
that many digital-first imprints offer, either through print-on-
demand services or in coordination with their parent publishers.
“We have some authors who’ve grown such big platforms that
it only makes sense to take them into the retail market as well,”
For example, a pair of writers, Melissa King and
Lea Robinson, have published numerous titles
under the pseudonym Alexa Riley. They came to
Carina, James says, for help accessing the print
market. Carina will release its first Alexa Riley
book, Everything for Her, in January 2017.
Digital-first romance publisher Tule also pub-
lishes print-on-demand, with CreateSpace and
Ingram, in order to “partner with independent
bookstores,” says Meghan Farrell, managing
editor. “This is a new thing we’ve been working
on. We started with just digital. But in 2016
we’ve been working with different authors and
select options for print.”
At Kensington Books, which acquired e-book
house Lyrical Press in the winter of 2013–14, print is still king.
Digital-first is “a way to introduce people to new authors, or
newer authors, at a much lower price, and hopefully, to build
them,” says Steven Zacharius, president and CEO. “Our goal is
to build up an author to the level where we can eventually get
them into print.”
What does it take for an author to move into print? That
depends on the author, Zacharius says. “If there’s enough
Riptide has signed a number of authors who got their
start writing fan fiction,
including Aidan Wayne.
continued on p. 52