You offer books from different publishers—what are some of your bestselling titles or
Some of our bestselling authors are those that are bestsellers in English, such as Nicholas
Sparks, David Baldacci, James Patterson, Christine Feehan, and Brian Weiss. Of course
the Harry Potter series as well as Percy Jackson and Hush Hush sell well. We have over
10,000 titles and bring in about 20 to 30 new titles per month, in quantities that range
from 200 to a few thousand copies of each title. We have something for everyone. And
Who Moved My Cheese? in Spanish is still selling very well.
Do you sell directly to libraries or work primarily through distributors?
We don’t sell directly to libraries but do send them a weekly email on the latest titles as
well as a quarterly printed catalogue. We have found that many librarians still prefer to
browse a printed catalogue. We work with distributors and resellers such as Baker & Taylor,
Ingram, Amazon, Barnes & Noble, Target, Walmart, and a series of independent bookstores.
We are Baker & Taylor’s number-one supplier of books in Spanish. Part of the reason for
this is our offering of new titles every month, and that is something that is of high interest
for librarians. We are also present at BEA, ALA, and FIL—the conferences where librarians,
Nely Galán, dubbed the Tropical Tycoon by the New York Times Magazine, is an immigrant from Cuba and self-made media mogul. She was the first Latina president of entertainment for the television network Telemundo and is an Emmy Award–winning producer of more than 700 television episodes in Spanish and English. Galán also owns and
operates her own media company, Galán Entertainment.
In 2012, in partnership with the Coca-Cola Company, Galán launched the Adelante
Movement, a nonprofit organization that trains and motivates Latinas to become
entrepreneurs. It was her work through Adelante that motivated her to write her book
¡Adelante! Cómo ser emprendedora y autosuficiente para alcanzar una vida rica y realizada.
The English edition, Self Made: Becoming Empowered, Self-Reliant, and Rich in Every Way,
was released this May and quickly made it on to the New York Times bestseller list of
business books. On August 30, the Spanish-language version went on sale; both editions are published by Penguin Random House.
Filipe Silva, associate director of Latin-American and Spanish-language sales at
PRH, said presales have exceeded expectations. He credited the broad appeal of her
message: “As an immigrant myself, I love Nely’s message: ‘Think like an immigrant.’
It carries a positive message for us, a nation made up of immigrants, and it resonates
with U.S. Latinos,” he said. PRH has placed the Spanish-language edition in more than
2,000 retail locations, including Barnes & Noble, Kmart, Target, Walmart, and inde-
Department |BOOKS IN SPANISH
(800) 345.5946 - www.lectorum.com
Matt de la Peña
PW Talks with the Tropical
Tycoon, Nely Galán
A new book by the founder of the
Adelante Movement helps readers
become financially independent
BY LEYLHA AHUILE