Byron Russell is Head of Ingenta Connect. He will be chairing “Open
Access = Openly Accessible? What Can we Do to Make OA Content
Really Discoverable” (Hall 4. 2 Hot Spot stage, this morning, 9:30am).
or renowned sites such as PLOS (Public Library of Science), with
150,000+ authors, 80,000+ reviewers and 6,000+ editorial board
members across seven journals. In the longer term, discovery
may be increasingly guided by institutional librarians, escorting
researchers down the most appropriate discovery pathways.
As for marketing, social media and innovative thinking are key.
There are examples of OA publications–even in the humanities–
reaching heights paid-for publications can only dream of. How
the World Changed Social Media, an OA book series published
this year by UCL Press, was promoted via diverse means: a
website featuring articles, blogs, key facts and videos; a multilingual MOOC; and an exhibition of photographs at UCL. This
meant the widest possible audience reach, both academic and
public. According to Lara Speicher at UCL, How the World
Changed Social Media was downloaded more than 5,000 times
in just two weeks. Another marketing option is to turn authors
into promoters; Kudos is an innovative toolkit, which empowers
authors to share their own research via social media.
Discovery also depends on sharing access, and this is where
OA publishing has the edge. In the disruptive world of OA,
jealously guarding content from “competition” is meaningless.
So one exciting option is transparent collaboration, and a
drawing-together of all the dispersed OA content silos into one
searchable Hub, which incorporates quality assurance into its
indexing policies and content management systems.
This is what a new project from Ingenta aims to achieve, using
the experience gained from Ingenta Connect, which offers both
content hosting and indexing to nearly 300 academic publishers.
The new site, Ingenta Open, is launching officially this week at
Frankfurt; in its initial form it offers low cost hosting for
fledgling Open Access publishers and indexing for OA content.
The site will eventually enable networked search and discovery
across multiple silos, including indexers such as the DOAJ and
participating institutional repositories. With clear indications of
peer review processes behind each content source and tools such
as automated APC invoicing to help smaller publishers, Ingenta
Open aims to simplify and streamline the whole discovery
process for research across multiple disciplines.
Much has been written about the publishing side of OA, and
rightly so–it’s a complex paradigm for all publishers. But little
so far has been done for its readership. There’s an assumption
that if it’s free, people will find it and “buy” it, but there are
still too many thresholds for people to cross. ■
DISCOVER CANADA’S COLLECTIVE RIGHTS CATALOGUE
Bringing Canadian words to the world
bit.ly/RightsCanada_Fall2016 Hall 6.0 | A 47