DIGITAL PHARMA EAST EXPLODES
By Neil greenberg, Editor
But it takes an event like this one to
give everyone in this far-ranging,
fractured field an opportunity
to seek their level. Are you more
interested in Purpose-Obsessed
Design or in Leveraging Big Data?
More fascinated by messaging to
physicians or to patients? More
focused on the latest apps or how
to bring your company up to speed
on digital generally? Whatever: it
was all here.
DPE kicked off with one day
devoted exclusively to mobile,
an indication of just how rich
each sub-sector is. Bob Cannan,
President and CEO of Eagle
Productivity Solutions and UTeng
Cheang, Mobile Marketing
Manager for AstraZeneca
chaired the day, bringing their
experience to the fore to help
explain mobile marketing as it is
today (or was last October – today
it’s probably different).
Joe Shields, Global Director of
Digital Strategy for AstraZeneca,
came from an Emmy-winning
career to pharma, and chaired the
main conference. It featured heavy
hitters from across the spectrum.
Robin Kamen, senior director
of Global Digital Marketing for
Pfizer, explained that mobile isn’t a
strategy – it’s a holistic realm.
There was a lively discussion on
by Joe Shields and featuring Craig
DeLarge, former Global Leader
of Multi-Channel Strategy &
Innovation at Merck, closerlook
CEO Dave Ormesher, Purdue
Pharma eMarketing Director
Peter Justason and Akash
digital Pharma East, held October 21-24, 2014 in Philadelphia, was the biggest,
most complex and complicated event of its kind ever. Of course. Why wouldn’t it be?
digital has eaten the world.