Louis-Ad2-2 3/25/14 11:17 AM Page 1
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FAMILY BUSINESS Kevin Prichard,
right, is so into the vaping scene that he
has begun making pipes with his father,
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which claims about 42. 1 million smokers, dwarfs the e-cigarette market. Still,
even Big Tobacco smells the growth
potential of e-cigarettes. Lorillard Inc.
owned the Blu e-cigarette brand until its
recent merger with Reynolds American
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295 Rt. 10 East, Succasunna, NJ 07876 • 973-584-2230 • franswicker.com
Inc.—and Reynolds has its own e-cigarette brand, Vuse.
The products were initially marketed
as a means of quitting cigarettes. Indeed,
Evaporate owner Cook smoked a pack
and a half a day for more than a decade
before switching to e-cigarettes. These
days, he vapes with juices that have just
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for less than you IMAGINE…
3 to 6 milligrams of nicotine per milliliter, which is pretty low.
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“We used to stare at the 3-milligram
bottles and wonder why people would
buy them,” says Cook. “Now we can’t
keep them on the shelf.”
In addition to consuming lower levels
of nicotine, some vapers say they indulge
with less frequency. Cook says he might
have a couple of puffs on his e-cigarette
and then put it down for an hour before
coming back for another puff or two.
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The vapor also tastes better than
smoke, say users. When they start vaping, they typically want liquids that are
flavored like cigarettes. But tobacco flavors
aren’t very appealing as vapors, says Cook.
Green Township, NJ
So users start trying dessert, fruit, candy
and cereal flavors—like Fruit Loops.
“You’d be surprised at the number of
adult men who come in asking for fruit
or candy flavors,” Cook says.
Member BBB, Metro Spa and Pool Association Design Award, CB&R Association of NJ 2009, 2010, 2011, 2012
Community Builders and Remodelers Association of NJ Award
Award of Excellence 2013 and 2014, Metro NY/NJ Award and APSP International Award 2014
The vaping culture has its roots in
Licenses: 13V02865900, H-10895-A6, WC - 18435-H06, PC3282, Member: NAHB CBANJ PBA NESPA