DRIVEN BY YOU
gainst the cruel odds of publishing
and racing, RACER magazine is now
25 years old – the prime age for racers
in almost every discipline of the sport.
This is when the great ones come of age.
The years ahead are when the best
racers do what it takes to cement
reputations and build lasting legacies.
The world around us has changed
massively since April 11, 1992, when
RACER debuted during the Toyota
Grand Prix of Long Beach weekend.
But one thing that hasn’t changed is our
collective dedication to celebrating the
passion, beauty, ingenuity and courage
of racers and racing everywhere.
Racing is learning, and from the start
we’ve been focused on learning faster
and better than our competition. We’ve
evolved to embrace the revolution in
media technology that’s touched every
area of our lives and culture. While some
may argue that magazines are no longer
relevant in a new age of digital content
creation and distribution, we believe
otherwise. Our founding principle has
been to live up to our name by striving for
excellence through constant improvement.
RACER magazine is tangible, emotionally-turbocharged proof of this. From RACER ’s
first issue to issue No. 284 that you are
now reading, we’ve been devoted to the
mission of creating something truly
COMING OF AGE
worthy of the inspiring people who risk
everything to race, and those who make
racing their way of life.
Of course there is now much more to
RACER than the magazine that defines
us. Since May 1997, there has also been
RACER.com, which is now America’s
leading racing website. This feeds our
robust and vibrant social media platforms,
and the scale of RACER ’s audience and
influence has expanded tenfold over what
it was at the dawn of the new millennium.
The RACER brand continues to grow,
driven by the power of your enthusiasm
and engagement. For those who create
and nurture RACER, every subscription,
every single issue sold, and every ad in
our magazine or on RACER.com is
validation of what we do. We are deeply
grateful for your continued faith and
support, which now spans three decades
and two centuries.
Our motto is “There are two types
of people – racers and everyone else.
RACER isn’t for everyone else.”
Apparently you are not everyone else,
or you wouldn’t be reading this. You are
a racer either in body or in spirit, so
consider this 25th Anniversary Issue as
our tribute to you and the sport you love
as we celebrate RACER coming of age.
What comes next is what racing and
RACER has always been about…
By Paul Pfanner,
Founder, CEO and Executive Publisher,
Racer Media & Marketing, Inc.