BUSINESS TRENDS REPORT 2012
with 44. 4 percent in 2012 vs. 44. 6 percent last year.” He
says the percentage of total business revenue derived
from the sale of photo merchandise has seen a slight
uptick, from 6. 4 percent in 2011 to 7. 9 percent in 2012.
The Wedding Report ( www.weddingreport.com) queried
some 600 vendors and came up with its own industry
snapshot. As expected in an economic slump, DIY weddings continue to be on the rise, along with the use of
less experienced photographers. The survey also indicated that wedding videographers have been moved to
the back of the budget line, and this is where Lee sees a
growth trend for wedding still photographers.
“More DSLRs are offering video capture capabilities.
We’re seeing more videos now, and those DSLRs are
making their way into Hollywood as well,” says Lee.
Instead of dropping big money on a high-end video
camera, he says $3,000 to $5,000 will cover the cost
of a quality DSLR with video capture. “It’s a relatively
new tool. More people are experimenting and exploring with it.”
In the final analysis, the photography business is still trying to ride out a poor economy. During the past several
lean years, the consumer has learned to take acceptable
pictures with pleasing results. The bigger question is this:
will they remain satisfied by their own efforts? And is it
false hope to think that the photography business will go
back to the way it was once the economy recovers and
people have money again?
“I don’t have a crystal ball that will help me predict
that,” says Graphistudio’s Neises, “but indicators are
that there will always be the shopper that cuts corners,
and there will always be the consumer that appreciates
quality and professional service. I think the business will
Dave Good is an award-winning journalist, author, and occasional
photographer. He writes about music, pop culture, and American life
for LA Weekly, OC Weekly, the San Diego Reader, San Diego magazine, and more. He lives in La Mesa, California, and is currently at work
on his second book about five Southern Californians who changed
rock and roll.
In the U.K., sales
of digital cameras
dropped by 29
percent in the last
six years, while sales
of smartphones and
camera phones have
more than quadrupled.
Source: Irish Times
“Facebook, if done
right, should be
—Ed Lee, Group Director of Info Trends Worldwide
Consumer and Professional Imaging Services