is in the
Every wedding planner we spoke with mentioned the importance educating clients on
pricing and style. “I told a client that the photographer she wanted was going to cost her
$6,000 and she almost had a heart attack,”
says Gurnick. “When I saw the look on her
face, I said, ‘I can see that the price shocked
you. What [price] were you thinking of?’ I
had to explain to her that at the pricing that
she wanted, it’s a totally different photographer that she’s going to be able to work with.”
Gurnick went one step further. He often
finds that clients are simply not knowledgeable about what a photographer does and
why it costs the quoted amount. Citing the
economy, Gurnick says increasingly more
people today think buying a $600-$900 camera at Costco and handing it to a friend who
takes good photographs at family parties
PHOTOS © JOE PHOTO
Ten Tips for Working with Wedding Planners
Joe Paulicivic, otherwise known as Joe Photo, is a veteran
of the wedding business who’s been shooting nuptials for 17
years and, more recently, was a featured speaker at WPPI. In
2011, Joe surveyed over 100 wedding planners from across
the country, acquiring more than 300 pages of information,
opinions, advice and feedback. From all that information,
Paulicivic constructed a program dedicated to helping photographers develop win-win relationships with wedding planners. Here, he shares ten tips with Rangefinder. For the entire
program, visit his website: www.joephoto.com.
1Personality counts: Be easy-going, personable and a team player who thrives under pressure. “Be honest about your talent, but if you come across as arrogant, you won’t make it on our
list,” says one planner.
2Respect the timeline: There are a ton of moving parts at every wedding. Work with the wedding planner to create realistic time frames for photo segments so that planners can keep the
event in motion.
3Avoid too much equipment: Having lights, umbrellas and reflectors everywhere is an eyesore. Minimize when
4Share your photos: “Your art captures our art. If you share, we’ll promote...your services. I promise.”
5Build relationships: Meet planners in person and develop relationships. Offer to shoot something small for free, to demonstrate that you two can work well together.
6Editing is key: Get your edited photos to clients and planners within four to six weeks and don’t send them too
many. “I had a photographer send a client 4,000 images, which
they said were the ‘best.’ Even 1,200 is too much. Be confident
enough to edit it down to the best 800 or whatever number you
are comfortable with.”
7Respectful marketing: Send photos to the wedding plan- ner’s marketing manager quickly after a wedding so that they
can put it on their blog. It’s makes the planner feel like a priority and
is free marketing for you.
8Give credit: Put appropriate vendor credits when you post the wedding on your blog or submit it for editorial consideration.
9 Magazine editors and bloggers are the gatekeepers: Wedding planners want to get published and so should you.
Work to get your photos published, and bring new relationships to
10 The wedding planner is in charge: Planners often put in between 300 to 400 hours per wedding to make it the
perfect day. As one planner put it, “Photographers...can contribute
by being respectful of the plan the bride and I have put together.
She is the CEO, I am the COO.”