MARKETING MAGIC JASON AND JOANNE MARINO
We spent eight years living the ups
and downs of being wedding
photographers who hustled to
make a living for our family, creating amazing
photographs for our clients. From the first
$300 paydays to the $6,000 luxury gigs, we
had seen it all.
Along with the thrills, we also watched our
four children grow up without us being there
for many milestones. After 20-plus flights in
2015, we came home to our now teenagers
who were participating in multiple sports in
high school, realizing we had but a few years
left to enjoy their presence in the home.
It was time for a change.
We had been doing portrait work here
and there over the years, shooting the
occasional boudoir, family or senior portrait
session, but little did we know we could
not only replace our wedding photography
income by focusing on portraits, but we
could absolutely crush that income. Here are
the steps we took to get there.
1 Get a mentor! Enter Steve Saporito, founder and owner of In Tuition to
Succeed. Steve’s name started appearing
in Facebook groups, and from the mouths
of friends such as the Chrismans, Mike
Allebach, and the Ariases; people we
admired and trusted. We decided to do
some looking into what it was Steve was
doing to transform the lives and businesses
of our good friends, helping them to achieve
incredible goals, and give their clients an
experience like no other.
He taught us how to quote with
confidence and make an emotional
connection between our client and their
images, all by getting deep into the love they
share with their families.
2 Take a risk. After months of research, we decided to hit Portland in late
spring of 2016 for a week-long workshop
with Steve. I quit my day job the following
week. A month later, we replaced my annual
income. The month after that, we replaced
it again. And again. And again—all while
SMALL TOWN, BIG BUSINESS
How we quit our day job, opened up a 3,000-square-foot studio in a rural town and thrived.
ABOVE: In-studio portraiture is still classic. Here,
Ethan poses in a vintage chair on a handmade
Silverlake backdrop. OPPOSITE PAGE: Lots of
seniors like to pose in their sports attire. Here,
Becky reclines on a stairwell in an alley in
downtown Kingman, Arizona.