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Spend time in stores. Observe customers shopping. Learn
something that you cannot in an office.
Charles Luckenbill principal of
Luckenbill Retail Solutions
A lot can be learned by simple observation. Absolutely.
David Bisek marketing and community
relations at Whole Foods Market
Great advice. Too many young designers spend too long
staring at desk-bound screens—there are no answers inside
there. I was taught to be out there, with a sketchpad and
eyes open—something that set me up for 25 years of creating and implementing retail display environments.
Nic Chater strategic business
development at Data Image Group
Best advice. You can learn more from the employees in the
store than you can from any upper management executives.
president of S.J. Bee Corp.
Industry veterans pull no punches with neophytes
University students at a luxury-retail summit were advised to put their weekends to work by
using off-days to educate themselves about the industry, according to a Wall Street Journal
blog report. The students were urged to visit stores on their personal time to supplement what
they pick up on the job. “Yes, Millennials, your Saturdays and Sundays,” deadpanned John Idol,
CEO of Michael Kors Holdings, the report noted.
Seems so obvious, but truer words never spoken. Great
Lianne Rostan CEO of
Co*Star Creative Consulting
Even better, talk to them! As a customer greeter, I had the
choice and it is amazing the information about preferences,
brands, way of thinking, etc.
Jorge Oliver Fernandez Escobar
TIC manager specialist for
Bureau of Meteorology South Australia
I agree with you, Steve. If you speak to a passionate employee, you will hear tons of awesome advice and ideas,
as they are in touch with the customers and needs.
Lori Free contractor desk sales at RONA
Thank you for voicing a simple fact. Spending time in the
stores is the root understanding of supply and demand.
visual merchandiser at Gazal
I agree. The education you can receive by physically being
in the retail environment, watching customer behavior, and
listening to sales associates is priceless.
Gayle McCormick director of
merchandising at Emery Waterhouse
“Lauder’s drop-ins inspired the businessman’s drive and
attention to the fundamentals.” This basic fact should be
applied to retail operations across the board. I feel that
losing touch with the customer base by strategizing with
numbers has been quite costly.
Ramsey Belanoff experienced
merchandising and marketing manager